Ag Industry
Artificial Intelligence for Agricultural Consultants: Tool, Crutch or Pink Slip?
The future of agriculture is here, now, and it’s powered by technology, notably artificial intelligence (AI). From large…
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Category: Ag Industry
Ag Industry
Letter from the Publisher
Dear consultants, What an exciting time to be in agricultural consulting! While our industry faces its share of…
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Ag Industry
Stress Mitigation by Communicating with Plant Genes: A Letter to Crops
Hello crops. Stress and potential damage are on the way. We have some extreme heat conditions headed our…
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Ag Industry
Table Olive Yields Benefit from a New Approach to the Age-Old Practice of Pruning
Pruning is essential for sustaining orchard productivity, especially the yield of commercially valuable size (CVS) fruit. The main…
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Ag Industry
Sowing a Seedbed for Success: The Role of Business Planning for Crop Consultants
As a professional crop consultant, you leverage your education, training, experience and insights to assist your clients to…
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Ag Industry
UC Works with Blackeye Growers to Improve Varieties for the California Industry
Black-eyed peas, also called cowpeas, are a bean species native to Africa in the Vigna genus of legumes.…
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Ag Industry
The Ag Tech Revolution in 2025: Tools and Trends for Crop Consultants
As we kick off 2025, it’s clear agriculture technology is not just a buzzword; it’s the lifeblood of…
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Ag Industry
My Career as a Certified Crop Advisor: A Retrospective
I will never forget my introduction to the miracle of agriculture in California’s Central Valley. I interviewed for…
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Ag Industry
Overcoming Objections in the Field: A Sales Pro’s Guide to Engaging California Growers
In the world of agricultural sales, particularly within the rich and varied landscapes of California, understanding and overcoming…
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Ag Industry
Helping California Growers Maximize Profits in 2024
Putting a farming operation along a profitable path may seem like a simple proposition (spend less to produce…
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