Ag Industry
Why the Best Crop Consultants Never Stop Learning
Every season starts the same way: with a plan. Every season, somewhere between bloom and harvest, the plan…
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Category: Ag Industry
Ag Industry
A letter from the Publisher: The Weight of Your Signature
There’s a moment every crop consultant knows. The field has been walked, the pressure has been weighed, the…
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Ag Industry
Paraquat Pressure Is a Sign of What Is Coming Next for California Agriculture
Over the past several months, I have been paying close attention to the growing conversation surrounding paraquat in…
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Ag Industry
Thinking Like a CEO in Crop Consulting
Spend enough time around really good crop consultants, and you start to notice something. The best ones are…
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Ag Industry
CE Made Simple: Why the Crop Consultant Conference Belongs on Your Calendar
Staying on top of continuing education doesn’t have to mean chasing credits across multiple meetings. The 2026 Crop…
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Ag Industry
Cotton Seed Bug: An Emerging New Threat for California Cotton Growers
Cotton seed bug, or CSB, (Oxycarenus hyalinipennis, Hemiptera: Oxycarenidae), is a small seed-feeding bug that poses a significant…
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Ag Industry
Climate Change and California Agriculture: What Crop Consultants Need to Know Now
California’s agriculture is a cornerstone of both the state and national economy, generating more than $60 billion in…
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Ag Industry
Get Ahead With Early CE Planning
Dear Crop Consultant, One thing I have learned over the years working alongside crop consultants across California is…
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Ag Industry
2025 CCA of the Year Winner: Eric Pooler Earns the Award at This Year’s Crop Consultant Conference
The 2025 Crop Consultant Conference, hosted on September 24 and 25 in Visalia, Calif. in a collaborative effort…
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Ag Industry
Comparative Analysis of Different Biodegradable Mulch Uses in Hillside Strawberry Production
Plastic film is widely used in crop production; however, growing environmental concerns call for reducing plastic waste. Biodegradable…
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