Overcoming Objections in the Field: A Sales Pro’s Guide to Engaging California Growers
In the world of agricultural sales, particularly within the rich and varied landscapes of California, understanding and overcoming…
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In the world of agricultural sales, particularly within the rich and varied landscapes of California, understanding and overcoming…
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Putting a farming operation along a profitable path may seem like a simple proposition (spend less to produce…
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Acronyms mean a lot when it comes to protecting our citrus industry. Many Californians are affected by the…
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Fumigation provides a myriad of economic benefits for growers, including pest control, improved food safety and increased yields.…
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The 2024 Crop Consultant Conference is set to return this September and promises to be the agricultural event…
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The water requirement of a crop must be satisfied to achieve optimum potential yield. The crop water requirement…
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Fruit trees need low temperatures during the winter season to break dormancy and ensure synchronized fruit development during…
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Nitrogen, phosphorus and potassium (NPK) are three major nutrient components of any fertility program and are developed to…
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As food production faces the persistent threat of endemic and invasive pests, researchers continue to develop new technologies…
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